Aainaism

This is the logo of a newly launched (still in preview) mobile social network that lets members connect through events like parties, concerts, etc.

I think this logo works well with the idea of its product being a social network. It’s a very clean, simple and to-the-point logo. Through the use of arrows, it portrays a message of “coming together.” The image gives the viewer an idea of a lot of people from many places are gathering at one place, which is good because a social network does bring people together from different locations. The colors on the arrows, orange, green, blue and purple are significant to the fact that people from many different races and colors can/should participate in this social network. I also like the way “Imthere” is placed in the logo. It doesn’t look out of place, rather it fits in very nicely with the mark above it. The font used is casual yet classy. The tagline seems to fit in the logo without any problem, although, the two TM marks do bother me a little.

All in all, I think it’s a nicely done logo that gets the meaning across with ease.