I noticed a strange similarity in these two logos. The ‘yatra.com’ logo shows a symbol that’s very close to the symbol in Pepsi’s logo. The symbol in Yatra’s logo symbolizes the earth and the space that’s in between the circle is the movement of the birds. And the white in Pepsi’s logo simply represents a smile.
Pepsi’s new logo has been criticised ever since it was brought in the public eye. I think it’s good that Pepsi is modernizing its look and taking a fresh, simple approach, but I also think …

Design is often labeled as something “fun” and something that anybody can do. There is a lot of design in the world which can be improved upon and made simpler. Good Design is a lot more than using bright colors, bold fonts, pretty flourishes and filling up the entire space available. It’s actually quite the opposite of that. Good design is:
• Problem solving: the client comes to you with a problem of having a brand identity, making the brand more recognizable, changing the image of the brand or whatever t …

Flowery designs on a business card, too many words on a greeting card, too many images on a poster and too much information on a logo. These are few of many things that can make design look immature and unsophisticated. One rule that has always been prevalent in design is “less is More” and you can never go wrong when following this rule. Intriguing design shows its audience what’s been conveyed rather than telling them. The less a designer shows in a particular piece of design, the more others are …

I have been researching design material lately and have come across a lot of things like books, magazines, websites and even cities that are big on Graphic Design. Design is emerging at a very rapid speed right now. More and more companies wanting a corporate identity, a design team, a smashing website and all of this to compete with other companies in terms of making people aware of their brand. Advertisers and graphic designers are working so closely these days that it’s difficult to distinguish between their works. Designers help …

I enjoy logging on to Apple’s website once in a while and checking out the new ads they have. I love the attitude of these ads. They make a point apart from being funny and not to mention, witty. But there’s another side to these ads as well. It bothers me that Apple advertises it’s product by putting down it’s competitor, Microsoft. I mean, the ads are great but Apple can always advertise about how wonderful it is rather than telling people how bad their competitor is. Just a thought.
Here’s …